Whiteboard animation video is a technique that shows static graphics being created on the screen to the spectator. The pictures are usually accompanied by narration that takes the audience through the tale being delivered within the drawing. It is a style of video that is used to make it look like it is being hand-drawn on a whiteboard like in school.
Whiteboard Animation Videos were popularised on YouTube around 2013 when YouTubers posted their ‘Draw My Life’ videos in which they narrated a video about their life and how they landed up being YouTubers. Common uses of Whiteboard Animation Videos:
Whiteboard Animation videos are used for a variety of purposes, including:
Educational videos are used to teach people various topics and theories. There are a vast number of YouTube channels that are used as resources by students to learn and understand concepts. In these videos, they use video scribing to explain these concepts and get their target audience happy with their content.
Entertainment videos like the one mentioned above, the popular ‘Draw My Life’ trend used whiteboard animation video to make their video more colorful and eye-catching. It also made the work of the content creators easier as they didn’t have to go out and get new footage but rather could focus more on the story they wanted to tell through their videos.
Corporate videos that are used at functions such as training and orientations. Video Scribing is used to explain and portray company policies to their new employees. They can also be used during sessions of sensitization of employees by the Human Resource Department of the company.
The most effective whiteboard animation software available:
Below are the best whiteboard animation software that can be used efficiently –
1. Explaindio Whiteboard Animation Software –
Explaindio has won the hearts of a large number of customers. Its 2D and 3D functions may be used by anyone, regardless of their expertise level. By purchasing this software, you will get access to the whiteboard drawing features. Try out its full-motion video function, HD capabilities, appealing themes, and audio library to make your whiteboard animation video come to life.
2. RenderForest Whiteboard Animation Software –
Render Forest is a free whiteboard animation video software that allows users to artistically display their tales. It is suitable for businesses of all sizes and sectors. Many unique themes, as well as wonderful features, make it easy to produce various types of films, such as instructional presentations, explanatory videos, and corporate scribbling movies.
The Advantages of Using Whiteboard Animation Videos:
Discover why whiteboard animation video is becoming a modern-day marketing tool:
Conversion of leads is improved:
Most advertising seeks to convert viewers into potential consumers and brand evangelists. This requires a lot of money and work. In recent years, whiteboard animations have become increasingly popular as a marketing tool. Uploading whiteboard animated flicks to a website reduces bounce rates and attracts a large audience. Contact leads to sales.
Animated videos increase sales by 64%. So making successful 2-minute videos is critical. Too lengthy and excessive videos may tyre visitors and cause them to leave. Whiteboard animation videos don't sell.
Easily Recalled:
It is simple to understand and remember whiteboard animation videos. This is because users can better understand the product or service when displayed in neutral colours with less background noise. It allows marketers to present complex things in a fun and engaging manner.
Whiteboard animation videos are great for building long-term partnerships. According to an Online Publishers Association study, 80% of individuals can recall recent video viewing. It's simple if you put yourself in your visitors' shoes. So, if you want to grow your company, you need to supply visually appealing images.
Arouses the visitor's interest:
It's hard to get a customer's attention online. It takes a few tries to make a lasting impression. Whiteboard videos help companies boost their marketing initiatives by rapidly grabbing the attention of viewers and aiding them in understanding and remembering information.
Whiteboard animation may be improved by using a variety of visual styles to connect with the audience and extend the clientele. Growing your brand is easy once you get people interested and build a positive reputation, which is why 25% of companies post videos every week. Whiteboard videos are a great way to keep your audience interested.
Created quickly and inexpensively:
Unless I'm missing something, whiteboard animation videos are more costly and more complex to produce. An added benefit of whiteboard animation is that it is quick and inexpensive to produce.
With Whiteboard Videos, all you need is a compelling story, a voiceover, and the best visuals. Those made using whiteboard animation need less time, effort, and resources than videos made with traditional animation methods. It saves both money and time. Get the visitor's attention by creating a 90-second whiteboard animation video There are a variety of uses for this whiteboard animation video.
Influence any Subject:
It's difficult to explain the problem's immensity. Do you and your colleagues go by boat? Worry not! Animation videos also help.
These videos can convey a message that is both emotional and unexpected. It helps you confront and present various situations in a way that the audience wants. Videos, without a doubt, make even the most complex subjects more accessible to the masses. Consider producing an animated whiteboard animation to help your visitors grasp a challenging idea.
Differentiable:
Mobile marketing is a need, not a luxury. Nowadays, most people choose to use their mobile phones rather than laptops or PCs to access the internet. And it's just going to get worse. Consumers are 1.5 times more likely to watch videos on their phones, according to a Facebook survey.
Everyone in the marketing department deserves a round of applause. Mobile viewers who watch whiteboard animation videos on social media may now easily become potential customers. 92% of people who watch videos on a mobile device are more likely to share them than other media, making mobile-friendly videos a powerful marketing tool.
Conclusion: Whiteboard animation videos are a great way to get your message across. They can be used for many different purposes, such as sales pitches, presentations, and more. They can also be very effective at making an emotional connection with your audience. When you're planning on creating one of these videos, it's important to understand how they work and what the most common uses are so that you can find the best software for the job. If you want to know more about whiteboard animation videos, Contact us today and get a free POC.
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